How teams use Magellan Data

Magellan Data's account relationship intelligence is used by Sales, RevOps, and GTM teams to find warm leads, expand faster, and unlock hidden revenue. Below is an overview of the main use cases we hear from our customers.

Turning Cold Prospects Into Warm Leads Sales teams use Magellan Data to discover that seemingly unrelated companies share ownership. Instead of cold outreach, they approach prospects with: "I noticed you share the same PE owner as [existing account]. I'd love to show you how we're helping them with..."

Land-and-Expand Strategy Account managers upload their current customer lists to find expansion opportunities they didn't know existed. One closed deal becomes 10, 20, or 50+ warm prospects within the same corporate family or PE portfolio.

Pursuing Master Service Agreements (MSAs) RevOps teams identify which parent companies or PE firms have the most coverage in their pipeline, then prioritize MSA conversations that unlock dozens of companies at once.

Pipeline Prioritization Sales leaders enrich their pipeline to understand corporate relationships, then reprioritize outreach. Companies connected to existing accounts move to the top because they're the warmest opportunities with the highest close rates.

Territory Planning Sales managers use the reports to assign accounts strategically. If a rep has one PE-backed company, they get the rest of that portfolio. This maximizes relationship leverage and accelerates ramp time.