Overview of reports
Magellan Data offers four enrichment reports that reveal hidden corporate relationships in your company lists. Each report answers a different strategic question about the companies you're targeting.
Parent Companies Report
What it shows: Identifies the parent company for each organization in your list
When to use it:
- You're looking to leverage existing relationships upward
- You need to understand reporting structures for coordinated purchasing decisions
- You're building territories based on account hierarchies
- You want to pursue enterprise-level deals with parent organizations
Private Equity Owners Report
What it shows: Reveals which companies are PE-backed and identifies their PE firm
When to use it:
- You want to know if your prospects have PE owners who might influence purchasing
- You need to prioritize accounts based on financial backing
- You're looking for MSA opportunities with PE firms
Corporate Families Report
What it shows: Maps the complete corporate family—parent company plus all subsidiaries and sister companies
When to use it:
- You closed one deal and want to identify expansion opportunities
- You need to see the full footprint of a corporate structure
- You're pursuing a land-and-expand strategy
Private Equity Portfolios Report
What it shows: Returns the complete portfolio of companies owned by each PE firm
When to use it:
- One of your accounts is PE-backed and you want to see all the other portfolio companies
- You want to identify warm leads through shared PE ownership
- You're pursuing an MSA with the PE firm